Press Release February 27, 2015Media Contact: Hillary Fish Director of Annual Programs 831-755-4187 hillary@natividadfoundation.org or Zee Zaballos ZNA Communications nmf@zna.com Office: (831) 901-9331Natividad Foundation Annual Donor CelebrationNatividad Foundation Annual Donor Celebration Thursday, March 5, 5:00-7:00pm at NatividadSalinas, CA, February 27, 2015 – Natividad Foundation (NMF) will recognize five Monterey County organizations as the 2015 NMF Hero Award recipients for their contributions to continually improving the health status of the people of Monterey County through their tireless work to intervene in and prevent violence in our communities:Building Healthy Communities – East Salinas, The California EndowmentCommunity Alliance for Safety and Peace (CASP)Four Cities for Peace (4C4P)Monterey County Administrative Office, Office of Community Engagement and AdvocacySeaside Blue Ribbon PanelNMF’s Celebration will also feature:Unveiling of the new Monterey Bay Plein Air Painters Association (MBPAPA) exhibition, “Plein Air Art: Healing Waters – Calming Seas”;Introduction of CHOICE, a program of the Natividad Trauma Center that features peer interventionists who are available 24/7 and arrive at the bedside of a victim of violence within 15 minutes of arrival to the Trauma Center. CHOICE is designed to promote positive alternatives to violence and reduce retaliation and re-injury among youth and young adults injured by violence; andPresentation by The Agricultural Leadership Council (TALC) of a check for $325,000 to Natividad. TALC, founded in 2010 by John D’Arrigo, President, CEO and Chairman of the Board, D’Arrigo Bros. Co. of CA, has grown to more than 130 members, including Driscoll’s, NewStar Fresh Foods and Taylor Farms, and has donated more than $1.4 million for the purchase of medical equipment and support for NMF’s Indigenous Interpreting+ program.WHEN: Thursday, March 5, 20155 – 6 pm: 6 – 7 pm:Unveiling of “Plein Air Art: Healing Waters – Calming Seas” exhibition, sponsored by SSB ConstructionNatividad Foundation 2015 Hero Award Presentation Hero Award Video sponsored by Comerica Bank Introduction of CHOICE, a program of the Natividad Trauma Center TALC Check PresentationWHERE: Natividad, 1441 Constitution Blvd., Salinas, CA5 – 6 pm: Second Floor; 6 – 7 pm: Main Lobby1WHO:John D’Arrigo, President, CEO and Chairman of the Board, D’Arrigo Bros. Co. of CA; Founder, The Agricultural Leadership Council (TALC); and NMF Board MemberLinda Ford, President & CEO, NMFGary Gray, D.O., Interim Chief Executive Officer, NatividadMinerva H. Perez-Lopez, M.D., Natividad Medical Group and NMF Board Vice ChairKristen Spencer, RN II, Trauma Prevention & OutreachDavid Soskin, M.D., Medical Director, Monterey County Behavioral Health and Chief of Psychiatry,NatividadAbout Natividad FoundationNatividad Foundation philanthropically supports the programs and services of Natividad, a safety net hospital in Salinas, California. Natividad Foundation is passionate about raising funds to support access to health care for babies, children and families in the community, regardless of their ability to pay. Established in 1988, Natividad Foundation is a 501(c)3 charitable organization. For more information, visit natividadfoundation.org.